Wednesday, June 8, 2011

Hot, Hazy + Humid: Summer's Triple Threat

I'm always a fan of special occasion days or weeks and this week has been National Sun Awareness Week! You know the dangers of overexposure to UV rays, and you know your supposed to protect yourself from them, but finding practical, effective ways to protect yourself from intensified UV rays while still enjoying the spontaneity of summer can be a bit of a challenge.

That said, nothing can erode your tailored image quite like accidental sun burns and reverse raccoon eyes. Something about them subconsciously screams 'PAAARTYYY!' Don't let summer's Hot, Hazy, Humid triple threat put a damper on your summer style. Here are our Trademark Tips for staying protected and image savvy every day:
  1. Daily SPF for Body: Using an unscented lighter formula or a body lotion that has an SPF of 15 or higher built in makes it easy to apply right out of the shower when you're moisturizing anyway. It doesn't have to be fancy. A product as simple as Vaseline® Daily Sun Shield does it. Because it's a daily moisturizer formula, it won't conflict with your fragrance or lead your co-workers to break out the margaritas when you walk by. Have a travel size with you to re-apply pre-patio.
  2. Daily SPF for Faces: Because faces, necks, and chests are more often exposed to sun and capture lots of rays, I prefer a high SPF in a super lightweight, non-greasy lotion. Neutrogena® Healthy Defence SPF 30 is my current choice. Great on it's own, under your moisturizer and/or under make-up.
  3. Reapply: This has always been a thorn in my side: how do you reapply without messing up your make-up, or greasing up your skin as the hours go by? Then: EUREKA! New mineral SPF powder like Bare Escentuals provide natural SPF protection, keep skin matte AND keep make-up in tact (YAY!). Guys, this is great for you too, to ward off the greasiness of repeat lotion application.
  4. Headgear: The scalp can be highly sensitive to sun's rays and needs special protection. While it's been a trend to incorporate UV protection into hair care products to protect hair colour, until now I haven't come across a combination product for hair control and scalp protection. Axe Buzzed Look Cream for men that not only provides control for short hair, but also provides the benefit of SPF for the scalp itself. No more burnt scalps guys!

Sunscreen isn't the only way to find refuge from the sun's rays while keeping your image in tact this summer. Stay tuned for two more upcoming posts in this Summer Series for more tips.